Bachelor of Science in Business Administration with a Concentration in Marketing

Make yourself marketable with a Marketing degree

A Bachelor of Science in Business Administration with a concentration in Marketing will prepare you for more advanced positions within the marketing industry or the business marketplace as a whole. Areas covered include marketing research, brand management and sales management.
Degrees Offered
Bachelor of Science

Program Success
Program Success
Programs can be completed entirely online.

Course offered at the following campuses:
REQUIREMENTS FOR THE BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION WITH A CONCENTRATION IN MARKETING

Time length for program completion will vary depending upon the number of courses taken per term, developmental courses when required, transfer credit accepted, lack of continuous enrollment, etc.

Completion of the Associate degree or its equivalent and the following classes:

Course Title Credit Hours
ACT101 Principles of Accounting I
4
ACT102 Principles of Accounting II
4
ACT103 Principles of Accounting III
4
BUS204 Introduction to Business Law and Ethics
4
BUS424 International Business
4
CMM401 Principles of Conflict Management
4
COM214 Public Speaking
4
CSC106 Computer Concepts
4
CSC118 Computer Applications I
4
ECO201 Microeconomics
4
ECO202 Macroeconomics
4
ENG101 Composition I
4
ENG102 Composition II
4
ENG204 Advanced Writing
4
FIN324 Financial Management
4
MGT304 Principles of Management
4
MGT330 Information Systems for Managers
4
MGT344 Organizational Behavior
4
MGT434 Operations Management
4
MGT464 Business Policy
4
MKT304 Principles of Marketing
4
MKT324 Marketing Research
4
MKT334 Sales Management
4
MKT444 Building Brands
4
MKT465 Senior Seminar in Marketing Topics
4
MTH201 College Algebra
4
MTH202 Introduction to Statistics
4
MTH301 Quantitative Methods
4
PHL464 Ethics
4
*ELECT* Humanities/Fine Arts Elective
4
*ELECT* Natural Sciences/Mathematics Elective
4
*ELECT* Social/Behavioral Sciences Elective
4
*ELECT* General Studies Elective
4
*ELECT* Free Electives
48
Total Credit Hours
180

*Courses subject to change.

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