Bachelor of Science in Business Administration with a Concentration in Marketing

Sullivan's Bachelor of Science in Business Administration with a Concentration in Marketing offers a solid foundation in the basics of business with a specific focus on marketing techniques. Students in the on-campus and online marketing degree program will gain a well-rounded understanding of business operations including accounting, business law and ethics, economics, financial management, information systems, conflict management and negotiation, in addition to principles of marketing.

Locations: Fort Knox Lexington Louisville Online Louisa Mayfield
Business Objectives 01

Objectives

The Marketing concentration of Sullivan's Business Administration bachelor's degree prepares graduates for careers in the field of marketing. Specific marketing coursework includes principles of marketing, research methods, sales management, brand management and a senior seminar in marketing.

Program Highlights

  • Our instructors bring years of business experience to the classroom, in addition to impressive academic credentials. Not only will students be exposed to the textbook theories that provide the fundamental skills needed for success, they’ll also benefit from the knowledge of professors who have worked in business and can make the fundamental skills relate to real life.
  • Our program promotes student success by focusing on engagement between faculty and students and encouraging students to use critical thinking to solve problems.
  • Upper division classes can be taken during the day, evenings, weekends and online.

FAQ's

Marketing isn't for everyone. The field of marketing is a very exciting and rewarding career; however, students need to possess certain personality traits and characteristics to make it in the classroom as well as the world of marketing. Students need to be creative and self-motivated, they have to be able to work well in a team environment, they must learn to be detailed-oriented, and they must understand that they will be put into a leadership role at times. There really is no one trait or list of specific traits, but a combination of these and many more.

Businesscourses 01

Courses

Length: 18 months beyond the associate degree
Completion of the Associate degree or its equivalent (see the Undergraduate Admissions section for a description of Sullivan’s 2+2 programs):
Time length for program completion will vary depending upon the number of courses taken per term, developmental courses when required, transfer credit accepted, lack of continuous enrollment, etc.

Course
Title
Credit Hours
ACT 101
Principles of Accounting I
4.00
ACT 102
Principles of Accounting II
4.00
ACT 103
Principles of Accounting III
4.00
BUS 204
Introduction to Business Law and Ethics
4.00
BUS 424
International Business
4.00
CMM 401
Principles of Conflict Management
4.00
CMM 402
Managing Diversity
4.00
CMM 403
The Manager as Negotiator
4.00
CMM 405
Restorative Justice Philosophy and Process
4.00
FIN 324
Financial Management
4.00
MGT 304
Principles of Management
4.00
MGT 330
Information Systems for Managers
4.00
MGT 344
Organizational Behavior
4.00
MGT 434
Operations Management
4.00
MGT 464
Business Policy
4.00
MKT 304
Principles of Marketing
4.00
ECO 201
Microeconomics
4.00
ECO 202
Macroeconomics
4.00
ENG 101
Composition I
4.00
ENG 102
Composition II
4.00
ENG 204
Advanced Writing
4.00
GEC 220
Essential Strategies for Applied Communications (ESAC)
4.00
MTH 201
College Algebra
4.00
MTH 202
Introduction to Statistics
4.00
MTH 301
Quantitative Methods
4.00
PHL 464
Ethics
4.00
MKT 324
Marketing Research
4.00
MKT 334
Sales Management
4.00
MKT 444
Building A Brand
4.00
MKT 465
Senior Seminar in Marketing Topics
4.00
Free Electives
44.00
General Education Electives
16.00
Course:
ACT 101
Title:
Principles of Accounting I
Credit Hours:
4.00
Course:
ACT 102
Title:
Principles of Accounting II
Credit Hours:
4.00
Course:
ACT 103
Title:
Principles of Accounting III
Credit Hours:
4.00
Course:
BUS 204
Title:
Introduction to Business Law and Ethics
Credit Hours:
4.00
Course:
BUS 424
Title:
International Business
Credit Hours:
4.00
Course:
CMM 401
Title:
Principles of Conflict Management
Credit Hours:
4.00
Course:
CMM 402
Title:
Managing Diversity
Credit Hours:
4.00
Course:
CMM 403
Title:
The Manager as Negotiator
Credit Hours:
4.00
Course:
CMM 405
Title:
Restorative Justice Philosophy and Process
Credit Hours:
4.00
Course:
FIN 324
Title:
Financial Management
Credit Hours:
4.00
Course:
MGT 304
Title:
Principles of Management
Credit Hours:
4.00
Course:
MGT 330
Title:
Information Systems for Managers
Credit Hours:
4.00
Course:
MGT 344
Title:
Organizational Behavior
Credit Hours:
4.00
Course:
MGT 434
Title:
Operations Management
Credit Hours:
4.00
Course:
MGT 464
Title:
Business Policy
Credit Hours:
4.00
Course:
MKT 304
Title:
Principles of Marketing
Credit Hours:
4.00
Course:
ECO 201
Title:
Microeconomics
Credit Hours:
4.00
Course:
ECO 202
Title:
Macroeconomics
Credit Hours:
4.00
Course:
ENG 101
Title:
Composition I
Credit Hours:
4.00
Course:
ENG 102
Title:
Composition II
Credit Hours:
4.00
Course:
ENG 204
Title:
Advanced Writing
Credit Hours:
4.00
Course:
GEC 220
Title:
Essential Strategies for Applied Communications (ESAC)
Credit Hours:
4.00
Course:
MTH 201
Title:
College Algebra
Credit Hours:
4.00
Course:
MTH 202
Title:
Introduction to Statistics
Credit Hours:
4.00
Course:
MTH 301
Title:
Quantitative Methods
Credit Hours:
4.00
Course:
PHL 464
Title:
Ethics
Credit Hours:
4.00
Course:
MKT 324
Title:
Marketing Research
Credit Hours:
4.00
Course:
MKT 334
Title:
Sales Management
Credit Hours:
4.00
Course:
MKT 444
Title:
Building A Brand
Credit Hours:
4.00
Course:
MKT 465
Title:
Senior Seminar in Marketing Topics
Credit Hours:
4.00
Course:
Free Electives
Credit Hours:
44.00
Course:
General Education Electives
Credit Hours:
16.00
Total Credit Hours: 180.00

General Studies Electives - Students must choose four additional General Education classes; at least one from the Natural Sciences/Mathematics category, one from the Social/Behavioral Sciences Category,one from the Humanities/Fine Arts category and one from any category. These classes are in addition to the required General Education classes listed in the program.

Free Electives - Elective classes are selected in consultation with the student’s faculty advisor to balance the program in keeping with the student’s personal objectives or associate degree.