Bachelor of Science in Business Administration with a Concentration in Marketing
Sullivan's Bachelor of Science in Business Administration with a Concentration in Marketing offers a solid foundation in the basics of business with a specific focus on marketing techniques. Students in the on-campus and online marketing degree program will gain a well-rounded understanding of business operations including accounting, business law and ethics, economics, financial management, information systems, conflict management and negotiation, in addition to principles of marketing.
The Marketing concentration of Sullivan's Business Administration bachelor's degree prepares graduates for careers in the field of marketing. Specific marketing coursework includes principles of marketing, research methods, sales management, brand management and a senior seminar in marketing.
- Our instructors bring years of business experience to the classroom, in addition to impressive academic credentials. Not only will students be exposed to the textbook theories that provide the fundamental skills needed for success, they’ll also benefit from the knowledge of professors who have worked in business and can make the fundamental skills relate to real life.
- Our program promotes student success by focusing on engagement between faculty and students and encouraging students to use critical thinking to solve problems.
- Upper division classes can be taken during the day, evenings, weekends and online.
Marketing isn't for everyone. The field of marketing is a very exciting and rewarding career; however, students need to possess certain personality traits and characteristics to make it in the classroom as well as the world of marketing. Students need to be creative and self-motivated, they have to be able to work well in a team environment, they must learn to be detailed-oriented, and they must understand that they will be put into a leadership role at times. There really is no one trait or list of specific traits, but a combination of these and many more.
Length: 18 months beyond the associate degree
Completion of the Associate degree or its equivalent (see the Undergraduate Admissions section for a description of Sullivan’s 2+2 programs):
Time length for program completion will vary depending upon the number of courses taken per term, developmental courses when required, transfer credit accepted, lack of continuous enrollment, etc.
General Studies Electives - Students must choose four additional General Education classes; at least one from the Natural Sciences/Mathematics category, one from the Social/Behavioral Sciences Category,one from the Humanities/Fine Arts category and one from any category. These classes are in addition to the required General Education classes listed in the program.
Free Electives - Elective classes are selected in consultation with the student’s faculty advisor to balance the program in keeping with the student’s personal objectives or associate degree.